All of three major stakeholders are now in same line. These three companies are operating in the same industry even in same product line which make them more defensive mind for each other. Like every country have defense system in order to protect their freedom and borders from enemies. Likewise all companies have some policies and procedures which is important for their future security.Company’sdefense system is considered is its Research and Development department which make the survival policy for their firm. For long and strong survival they have to provide latest and updated devices which will make their position up among the users. Samsung, iPhone, Sony all three are competitor of each other in many areas or may be even in one feature. Which will make the competition stricter in the market and on the other side prices will also so tight. Thus Mobile Prices in Pakistan are at some same level which leave the little room for fluctuation.
Samsung is considered one of the best smart phone company who provide updated and latest products for their consumer’s satisfaction.According to one survey in 2014 Samsung market share is round about 25% which is little bitlower than the 2013. On the other side Sony is also one of the major competitor which are now inimproving stage but they have still satisfactory market share in the world. Now in third iPhone who is consideredmore strong and popular brand in the world. iPhone/Apple have the huge budget and they even provide a little amount of smart phones but in overall they have high market share which is very helpful for their further investments.IPhone introduce recently iPhone 6 and 6 plus which is considered more reliable and updated as compare to Samsung and Sony. A point at which they get additional edge which is its software and its apps. Apple have different kind of software which is called IOS, latest and upgraded than other and less chances of corruption in his apps.
Similarly, on the other side in Prices iPhone can also get edge because they introduce their smart phones with different kind of software and with dissimilar design and from beginning they develop the perception that iPhone is a premium brand so they get benefit of that mind disorders. Thus iPhone Mobile Prices in Pakistan are high because of these factors.