Apple changes its black and white strategy
Colours are very important in everyone’s life. Colours express even moods and feelings. Colours are powerful communication tool. Sometimes people don’t talk but the colour they wear talk too much about their feelings and personality. Now a day’s everyone is more conscious about colour more than quality. Same is the case with smart phones.
You can see lots of coloured mobiles phones are available in markets of Pakistan. Although 90% of people liked black and white coloured mobiles phones in Pakistan. So usually in Pakistani markets mobiles phones are just available in black and white colours. But now a day’s people like to buy coloured mobiles and Mobile Prices in Pakistan of these coloured mobiles are also reasonable. So lots of companies offered beautiful colours in mobiles.
One Brand that does not show variations in colours that is Apple. Apple iPhones are mostly in Black and white colours. People like iPhone because they considered it luxurious phone. But iphone Fans can not enjoy different colours. They have to stick with black or white.
Apple takes a bold step and sense the market demand for colour mobiles and offer its iphone 5S in golden also. But Apple gives real happiness to its fans when it released iPhone 5C
Apple offers black, white, pink, blue, green and yellow colours in iPhone 5C and changes its black and white strategy. Now colors became another reason to love Apple Smart phones. Its feature and specifications are somehow same like iPhone 5S but give new experience of colours to its customers.
One thing is noticed about the Apple iPhone Prices in Pakistan which is always high and not in reach of most of Pakistanis. But they can enjoy iPhone 5C because its price is low as compared to iPhone 5S. It is also heard that it does not much attractive for people because it give a cheap look. But somehow Apple starts it journey to colour smart phones. May be Apple is busy in some better technology with lots of beautiful colours under the name of iPhone 6.